Over the past seven years James has produced, written, and directed commercial shorts for several of the largest consumer brands in the world. 

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RICO, COLORADO

On location shooting the Bell All-Stars short with former professional cyclist John Tomac in the Colorado Rockies. See the full short film

 

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Portland, Oregon 

On location shooting the Bell All-Stars short with former professional cyclist Craig Schommer at the Alpenrose Velodrome.  See the full short film

 

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Sacramento, California 

On location shooting the Bell All-Stars short with former professional cyclist L. Harvey Nitz at the U.S. Cycling Hall of Fame. See the full short film.